Competitive Intelligence – Corporations

Your company intends to uncover or confirm the prospective strategy, projects and business model of its key competitors.

Case Study

  • A pharmaceutical company was concerned with a new market entrant likely to go to market before them in the field of diabetes 2. The new entrant was said to be one year ahead in terms of development of the new product. The pharmaceutical company wished to anticipate the exact launch schedule of the competing product, determine the channels used for the recruitment of patients for Phase 3 clinical trials, and identify the opinion leaders mandated by the competitor.

Comments are closed.