Market entry – Corporations

Before entering a new market, your company intends to collect first-hand information on the implicit rules and actual functioning of the local marketplace: what mistakes should be avoided, what kind of local assistance by “facilitators” is required, how to prevent corruption, etc.

Case Study

  • A Switzerland-based insurance company was seeking to obtain an insurance license in China and was recommended to use the services of a local politician in order to accelerate the delivery of the license. Before committing to a contract with this lobbyist, the insurance company wished to make sure that this approach was the most effective one and did not carry any hidden risks, including reputational risks.


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